Understanding is crucial to safe adoption
For Automated Driving to deliver societal benefits, motorists must understand what the technology can do, and how they should interact with it. Education is key.
To gauge motorists’ current understanding of Automated Driving, Thatcham Research commissioned its ‘Trust in Automation’ survey that polled 2,000 drivers in the UK and 2,000 road users in the US.
The results concluded that drivers believe we are further along the road to Automation that we are in reality, and that all stakeholders must come together to instil Trust in Automation.
Headline findings included:
- 52% of UK drivers wrongly believe they can buy a fully Automated car today. This number rose to 72% in the US
- This fundamental misunderstanding was more prevalent in younger age groups (77% of 17–24-year-olds) than it was among older UK motorists (41% of over 55s)